IVSC founder, Mark James, saw great potential for the integration of technology to accomplish two important landmarks: 1) bolster the transportation industry’s reputation amongst passengers and riders; and 2) ensure the confidence and integrity of transportation owners and operators.

The former President and CEO of Frias Transportation recognized a technology gap in the for-hire vehicle (black cars, limos and taxi fleets) industry and a growing number of tech companies that were working against it. In response, James assembled a skilled team who broke new ground by bringing together a highly-competitive majority of for-hire vehicle operators in Las Vegas to collectively facilitate the government adoption of a first-ever industry-cooperative personal dispatch system application – e-hailing – as the complementary transportation solution for municipalities, fleet owners, drivers and passengers.

Developed by industry professionals, Ride Integrity and Ride Genie are a cohesive and integrated e-hailing, data collection and transportation monitoring tool that can provide the necessary visibility vital to keeping a city’s transportation services in check.
<6>Leveraging Transportation Technology for Industry Benefit

IVSC integrates seamlessly with the existing regulated infrastructure of available For Hire Vehicles. Our innovative, cloud-based transportation technology platform was designed to work in conjunction with and allow greater access to the transportation system.


Initiating the first-ever industry-cooperative personal dispatch system application as the complementary industry-wide transportation solution was the catalyst that has allowed us to organize and rally fleets to tell regulators IVSC is the way to go! By producing an improved, feature-rich integrated solution for the transportation industry – including fleets, regulators, drivers and passengers – we are creating order out of the technological disruption for the benefit of the entire industry.


IVSC stops the intimidation by ride sharing programs or “transportation networks”, and improves city infrastructure by working directly with regulators, which can also include ride share program coordinators, so they can be monitored and regulated.

The Team

  • Mark James

    Mark directly oversees strategy and implementation along with hiring of all key personnel. He is the former President and CEO of Frias Holding Company, the largest taxicab operator in Nevada with five taxicab companies as well as Las Vegas Limousines and Airline Limousine Corporation. A former Nevada State Senator and Commissioner of Clark County Nevada, James worked with Nevada businesses Continue Reading

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  • Steve Miller

    Steve is responsible for all Finance, Accounting and Administrative functions of the company. He brings over twenty-five years of Senior Finance Executive experience from Silicon Valley software firms. Miller was previously with Quantros, where as the CFO, he helped engineer a successful private equity exit to Francisco Partners. While at Quantros, he also worked with the late David Thomson, the Continue Reading

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  • Michael Brown

    A self-starting, goal-oriented strategist, Michael has worn many hats working in both Casino Marketing and Executive Management. Training employees, significantly improving productivity, directing formulation of financial programs, and planning industrial, labor and public relations policies are all in a day’s work for Michael. Whether planning business objectives, developing organizational policies and coordinating operations as a President and CEO, to creating Continue Reading

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  • James Wisniewski

    Previously James was CIO for the seven different transportation companies which comprise Frias Transportation Management (FTM) where he was responsible for the design and implementation of all major systems ranging from call centers and dispatch, to vehicle surveillance radios, telephony, fueling and maintenance systems on one of the largest fleets in the country. He is actively involved with the Intelligent Continue Reading

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